The result is a clever transformation of the symbol into a looping dragon breathing out fire - a more-than-appropriate centerpiece for the game's logo. According to Brand New, D&D publisher Wizards of the Coast actually hired an outside design team for the creation of the ampersand alone, while its parent company, Hasbro, handled the words. The ampersand is a return to formThe most interesting aspect of the new wordmark isn't the words though: it's the ampersand between them.
The logo does away with the cartoonishly medieval lettering and textures present on the prior few versions and - reflecting current trends - tidies it up into a much neater, cleaner design that still includes enough flair around the edges to get across the series' fantasy theme. Unveiled last week, the new D&D logo is what'll be accompanying materials for the classic role-playing game's fifth edition. Dungeons & Dragons is getting a big rule overhaul this summer, and its logo is getting a revamp of its own to go along with it.